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Phunware's Marketing Automation (MA) module allows you to re-engage your mobile audiences with relevant, contextual communications, in order to drive retention, foot traffic and conversion. Depending on the use case and desired reach, Marketing Automation allows you to send your users:

  • Broadcast notifications
  • Geofence notifications (requires premium license)
  • Beacon notifications (requires premium license)
    • Can be powered by any bluetooth beacon hardware using iBeacon protocol

The Marketing Automation (MA) module includes:

  • Mobile Engagement (ME) SDKs and APIs (for iOS/Android apps)
  • MaaS portal web management tool, to manage campaigns, reporting, targeting, geofence locations and beacon configurations


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